I recently sat down with fellow Wiley author, Jay Baer, who co-authored The Now Revolution with Amber Naslund. He's now gone solo and written a book called Youtility.
In Life after the 30-second spot, I wrote about R.U.E. - Relevance, Utility and Entertainment (which I would now rename as - Customer - Experience). Now Jay Baer has written the definitive book on Utility. What a novel idea…brands actually being useful! Bravo!
Here is our conversation, which you can download or listen live by clicking this link.
And as a reminder, you can purchase his book here or visit his incredible book's website, which offered tremendously valuable...UTILITY....and THEN purchase the book.
Subscribe to the podcast via iTunes here for more interviews like this one, as well as my monthly debate with fellow author and thought leader, Mitch Joel.
Joseph Jaffe is President and Founder of Connecticut-based
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Across the Sound: Jaffe Juice #171 - Chatting with Youtility author Jay Baer
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Across the Sound: Jaffe Juice #171 - Chatting with Youtility author Jay Baer
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Across the Sound: Jaffe Juice #171 - Chatting with Youtility author Jay Baer
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