It's like Attack of the Killer Tomatoes,
but much scarier, especially if you don't know what you're doing with
respect to dealing with "backlashing" customer. Fortunately for you,
author Paul Gillin, who - along with Greg Gianforte - wrote "Attack of the Customers' does know a thing or two about the emerging space.
Purchase the book on Amazon.com here.
In this Jaffe Juice podcast conversation, I spoke with Gillin and you can listen via streaming or download here.
We have a lively discussion about whether this is attacks or just overdue customer activism, how to deal with customers in a public space. Whether customer attacks are premeditated and much more.
PS Our friends at JCPenney could probably take a leaf out of this book!
Subscribe to the podcast via iTunes here for more interviews like this one, as well as my monthly debate with fellow author and thought leader, Mitch Joel.
Joseph Jaffe is President and Founder of Connecticut-based
Zune and iPod: Most people cmopare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It's very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Posted by: Melsi | 09/13/2013 at 04:58 PM
Across the Sound: Jaffe Juice #168 - Attack of the Customers with author, Paul Gillin
Posted by: Home | 12/21/2013 at 06:55 AM