ATS #76 - Coca-Cola's Virtual Thirst, Podpurging, Don Imus and much more

I'm in the British Airways first class lounge at London's Heathrow Airport, en route to Cannes to give a keynote at MIPTV. I almost never made it, following the Noreaster and radical floods. Audio complaints to +1 206 203-3255. Twitter group: www.twitter.com/acrossthesound

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0m - Adam Broitman demonstrating the long tail of podcasting and committment to the conversation; Roman Mandrick from KsanLab in Moscow  with some more love

3m15 - Spread the Love: A jaffe mash-up courtesy of TCO, sponsors of my Sydney, Australia speaking tour

4m50 - crayon launches its first official program for Coca-Cola on crayonville Island, "Virtual Thirst". Commentary on where SL is today versus a while back during a more hyped-phase.

10m - The storms of the North East and the ups and downs of technology during this period (including a few interruption of press requests)

15m - Brands are on borrowed time; they have to earn the right to have "real estate of the mind"

15m35 - A reminder that I'm coming to Sydney, Australia from April 30 - May 2. If you'd like to book me for a speaking engagement, e-mail me. Also going to have a geek dinnerd/drinks on the night of May 2nd.

17m10 - Please join the ATS Twitter group for upcoming announcement etc: www.twitter.com/acrossthesound

18m - UNM2PNM Alert: Monetizing podcasts - Sponsor the 100th episode of Across the Sound. A real milestone which you can co-"own"

20m20 - Fatblogging is absolutely a new marketing subject; there are no more demographics...only passions. New Marketing (and specifically virtual worlds) is not about being someone you're not...it's about not being restricted by who you are.

23m50 - A quick word about the Most Valuable Blogs (MVB's) and some commentary on engagement

27m05 - A promo from Alex Gibson and The Persuaders Marketing Podcast

29m45 - "Podpurging" and a new naming convention

32m35 - Forget about being the ball, brands need to be the Sanjaya Malakar...

41m36 - Winners & Losers: Winners this week are all the people and brands in SL that are collaborating and uniting as a true community...but also those with staying-power: brands need to have staying power - they need to stay the course; Losers this week are all those associated with Imusgate, spearheaded by the Don himself, but also including CBS, MSNBC, P&G et al.

Thought of the week: let's all abide by the same standard - not too high and not too low

Comments

[Adam Broitman]

i was refering to podcamp boston :)
man, i was so young then