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After listening to this episode of Across The Sound and your rant on the inspiration of the blog brackets a few questions came to mind.

1. Books and blogs serve completely different needs. Books are based around an idea and conveying that idea from a single perspective, which is both its strength and also its weakness. Community is great, but many times it leads to a congestion of ideas. We read great authors because we respect their ideas and THEIR perspective. This is not to say that we shouldn't explore other viewpoints, but I suppose it's similar to a politician who is all over the board vs. one having strong convictions in one direction.

Blogs on the other hand have the ability as you pointed out in ATS to keep current, however, they are far less coherent. For example if someone wanted to learn about new marketing I would start them off with a reading list to give them a foundation so that they can understand the blogs.

2. Bloggers don't always make good authors of books and vice versa. Why?

Will be interesting to see how your new book turns out. Also is the method of writing going to change? For example you write in a very bloggish manner even in your books. I find it to be easy to read and its very to the point. Will the blog reading class influence a new style of literature?

3. Finally, books = big picture, blogs = micro view.

Books are read to bestow major culture shifting trends. Blogs are the day-to-day information on a specific topic.

Should I read 120 blogs a day like I do now or wait for the aggregating book? Is getting to obsessed with the day-to-day blogs diminishing our ability to see the 10,000 ft view? Or is giving us the ability to dabble in a huge multitude of topics that will catalyze inspiration in our field? All roads lead to marketing...

Some food for thought.

Seni Thomas

Joseph, Great Plug!
Totally excited to speak with you on saturday. I think this episode is a great case study in social media convergence/total insanity :)

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    Joseph Jaffe is President and Founder of Connecticut-based jaffe, L.L.C. – a "New Marketing" consulting practice. He is author of the new book, Life After the 30 Second Spot. Joe also writes the Jaffe Juice weblog.

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