Across the Sound

Across the Sound New Marketing Podcast Episode 64 - with Professor Peter Ludlow AKA Urizenus Sklar

My guest today is Professor Peter Ludlow, A.K.A. Urizenus Sklar, publisher of Second Life Herald. Peter is a professor in the philosophy and linguistics departments at the University of Michigan.

Audio comments to +1 206 203-3255 or acrossthesound@gmail.com

Download ats_64_the_new_marketing_podcast_with_professor_peter_ludlow_aka_urizenus_sklar.mp3

MTV.com named Peter one of the 10 most influential video-game players of all time. (in this article: http://www.mtv.com/games/video_games/news/story.jhtml?id=1534641)

Additional links:

The Second Life Herald:  http://www.secondlifeherald.com

A wikipedia article on Peter Ludlow:  http://en.wikipedia.org/wiki/Peter_Ludlow

A recent interview with Uri: http://www.slatenight.com/index.php?option=com_content&task=view&id=121&Itemid=40

Topics of discussion:

• Hazing/Rights of Passage
• Should you be a unicorn or dress in a 3-piece suit in SL?
• SL as a place to do business (B2B)
• Forget Web 2.0 or the "Socal Web"; this is the birth of the experience Web: Web 3.d (telepresence)
• What is SL SuperModel Cardie Mahoney doing on crayonville Island?
• Marketers entering Second Life/How Marketing can work in a Social environment
• The Reach conundrum (Jaffe Juice post: Memories)
• A Rant on Nissan
• The extremes of Second Life
• Staying Power - Wells Fargo disbandoned or moved their "island" to Active World, but left SL nevertheless
• SL scaling for future growth

Winners & Losers: Peter's picks 2 winners, the avatar Anshe Chung (the quintisential frags to riches story) and the PR/marketing industry (for getting their acts together in SL); Joseph's winner is Borat/Sascha Baron Cohen and Losers are those who minimized what could have been a brilliant idea with Jay-Z performing in Second Life

Mentions: IBM, Jay-Z, Pontiac, Jimmy Kimmel, Nissan, crayon, Urizenus Sklar, Second Life Herald, Mark Wallace, The Sims Online, Alphaville, Everquest, World of Warcraft, Stumpette, Amanda Chapel/Vale, Wall Street Journal, Britney Mason, Cardie Mahoney, LEO Burnett, Ogilvy, BBH, C.C. Chapman, Shel Holtz, Coca-Cola, Wells Fargo, Linden Labs, Millions of Us, Tom Cruise, MI3, The Aristocrats

ATS #63 - The New Marketing Podcast

Audio comments to +1 206 203-3255. This show was recorded on Thursday evening, but uploaded Monday morning due to connectivity issues.

Download ats_63_the_new_marketing_podcast.mp3

Shownotes:

3m15 – Jason Calacanis does Jaffe in his beta of the CalacanisCast

9m40 – you’ve crept back into your Lurker shells. Get those audio comments in to +1 206 203-3255

10m45 – Audio comment from Adam Broitman

15m15 – Audio comment from Reid Givens (which I forgot to play on ATS #61 and #62)

28m30 – My winner is Endemol and Big Brother for bringing their franchise into Second Life; My loser comes in the form of an audio interview between

Tom Hespos

and PayPerPost…you’ll hear why.

Stormhoek, Hugh MacLeod, The ZA Show, Jason Calacanis, Britney Mason, Adam Curry,

C.C. Chapman

, Dave Duarte,

Tom Hespos

, Pay Per Post, Endemol, Big Brother, Reid Givens, Bryan Person, 3 Amigos, Edelman, WOMMA, Wal-Mart

ATS #62 - The New Marketing Podcast with Max Kalehoff

Back to an interview format, with Nielsen Buzzmetrics' Max Kalehoff. Stop lurking, call the comment line at +1 206 203-3255 or e-mail acrossthesound@gmail.com

We discuss monitoring the conversation, organizational integration/silos, internal versus external evangelists, ROI, metrics, web analytics, customer service as the new media department, acquisition versus retention, data integration and much more.

Download ats_62_the_new_marketing_podcast_with_buzzmetrics_max_kalehoff.mp3

Random/pithy notables:

26m25 - "Advertising does not know how to retain"

28m - Consumer affairs/customer service becoming the next/new media department

33m - we disagree and debate "time spent" as a metric

38m - Are web metrics a crap shoot?

47m10 - Kalehoff on the Clock

49m28 - Winners & Losers: Max's loser is the initiative around Pay-Per-Post and Joseph's losers are those bloggers who don't realize that healthy conversation requires disagreement, debate, discourse and yes, even a bit of disgust. Max's winners are the new content creators like EepyBird with respect to getting sponsored by Coca-Cola through their Diet Coke-Mentos experiment and Joe gives the nod to the whole Red campaign.

Notable Links:

• Blog: www.attentionmax.com
• Engagement video blog: www.consumerengagement.blogspot.com
• Rebuttal column to Businessweek’s “Web metrics are crapshoot” story: http://attentionmax.com/blog/2006/10/web_metrics_are_not_a_crapshoo.html
• Column on Web 2.0’s stumbling onto engagement: http://attentionmax.com/blog/2006/11/new_media_stumble_into_engagem.html
• New Forrester Report on Brand Monitoring Firms (free download, courtesy of Nielsen BuzzMetrics): http://www.nielsenbuzzmetrics.com/downloads/whitepapers/Forrester_BrandMonitoringWaveReport.pdf
• Of course, great resource for anything social media, Pete’s blog: www.consumergeneratedmedia.com

Notable Mentions: Google Alerts, Yahoo Alerts, Adam Curry, PodZinger, Nielsen-Buzzmetrics, Pete Blackshaw, McDonalds, Y&R, Len Ellis, Wunderman, Bursten-Marsteller, Media Metrix, Comscore, Hitwise, IAB, YouTube, Linden Labs, crayon, Second Life, Microsoft, Mary Poppins, Toys R Us, Planet Hollywood, Jason Calacanis, Pay Per Post, Jeff Bezos, Amazon.com, Business 2.0, Second Life Herald, Urizenas Sklar, C. C. Chapman, EepyBird, Coca-Cola, Mentos, Diet Coke, iPod Nano, Bono, Gap, The Amazing Race