Welcome to Celebrity SethMatch with myself and Seth Godin. Send in audio comments about this episode and anything else on your mind to +1 206 203-3255
Download ats_47_the_new_marketing_podcast_celebrity_sethmatch_with_seth_godin.mp3
3m45 - Thanks to Dan Gorgone for the SethMatch introductory Vignette
4m45 - A chat about "Small is the new Big", thinking different and acting fastly.
19m15 - Fosters: Australian for "Life after the 30-second spot" and taking risks
24m35 - Seth disagrees with the assertion that consumers are smart(er) than us
26m05 - We take questions from Chris Herbert (on the role of salespeople), Michael Seaton (on one trend/innovation/technology worth noting), Peter Stephenson (on brands being invited into conversations) and David Armano (on the Godin "no comment" meme)
Sidebar: Markets or Marketing as Conversations?
48m - Embrace hatred post i.e. polarizing feelings are better than no feelings at all
50m25 - An interesting point from Seth about consumers getting a come-uppence with respect to unreasonable expectations and the parallel with respect to bloggers' ire
52m30 - Winners and Losers: Both my winner and loser is Agency.com for their so-called Viral Subway RFI video. Seth's winner is Dixie Chicks and losers are all those companies who refuse to take risks...which brings us back to D'oh, an agency, an agency.com....
1h01 - Seth makes an offer to Across the Sound listeners (sethgodin@yahoo.com)
Notable Mentions: Westchester Mall, David Armano, Corbin Bernsen, Nando's Chickenland, Starbucks, Apple, Tourneau, Dixie Chicks, Agency.com, Subway, Crocs, Steve Jobs, Cartier, Fosters, Bill Bernbach, Dell, Google, Carl Jung, Wal-mart, K-mart, Target, Peppers & Rogers, Bryan Eisenberg, American Cancer Association, Tom Ajello
Joseph Jaffe is President and Founder of Connecticut-based
wow. that was amazing. thanks to both of you for doing that, it'll be in my ipod for quite some time.
Posted by: Ed Lee | 08/04/2006 at 07:44 PM
Wow, only four questions? Now I am bummed I didn't make the time to record one, thought you'd get loads.
Still, great show, thanks to you both.
Posted by: Sab | 08/07/2006 at 11:22 AM
After listening to Seth's loser of the week, I thought that I would link this video that sort of touches on what you were talking about early in the Podcast, being RFID:
http://www.progress.com/progress_software/media/real/bgn.wmv
Forget that the company that I work for provided the Technology to do what they did, have a look at what this book store is using RFID for.
Pretty Cool!
Molly
Posted by: Phillip Molly Malone | 08/09/2006 at 05:44 AM
PS. Aussies don't drink Fosters, in fact it isn't even sold down here from my knowledge!
Posted by: Phillip Molly Malone | 08/09/2006 at 04:46 PM
Thank you both for this interesting pod. What I missed was more discussion between the two of you. Clearly you have different approaches towards the marketing thought. My advise for a next time is to let a third person trigger the discussion a bit more.
Posted by: Paolo Martorino | 08/10/2006 at 11:54 AM
Thanks for that, enjoyed the read. http://ddlfrog.com
Posted by: Melvin | 01/03/2009 at 01:06 PM