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I'd love to hear your take on why companies fear citizen marketers. We've heard comments from company marketers wondering if these people "have a life" and calling them the "lunatic fringe."

Also check out a new citizen marketer we discovered who blogs about McDonalds http://customerevangelists.typepad.com/blog/2005/10/mcdon_mcchronic.html

Joe & Steve,

Thanks for sharing Brenda's comments. I thought that I was the only one that was disappointed by #7. My only real criticism of Across the Sound is the drive to stretch your conversation to the 35-40 minute timeframes. I really enjoyed your format when it stayed within the 20-25 minutes (Joe, this is something I mentioned to you when we met in Boston at the Ad.com event). Hell-you guys naturally leaned towards that in #8 when you started to talk about your winners and losers of the week by the 23 minute. I feel that limiting yourselves to that block of time keeps the conversation focused and to the point. Furthermore, it probably would help with future content generation as it forces you to pace out the subjects that you both talk about. Just my two cents. Other then the above, I think you guys are doing a great job!

Jeremi Karnell

pro blog: http://www.karnellKNOWLEDGE.com

personal blog:
http://www.jeremikarnell.com

corp site:
http://www.onetooneinteractive.com

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    Joseph Jaffe is President and Founder of Connecticut-based jaffe, L.L.C. – a "New Marketing" consulting practice. He is author of the new book, Life After the 30 Second Spot. Joe also writes the Jaffe Juice weblog.

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