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March 2007

ATS #73 - The New Marketing Podcast Rocks On

The Bumrush the Charts Special Edition. Audio comments to +1 206 203-3255

Direct download link here or subscribe directly via iTunes here

0m - My book is complete. Now begins the REAL work

3m30 - Upcoming guests include Hugh Macleod, Peter Kim, Bryan Eisenberg, Susan Bratton, Stuart Elliot, Mitch Joel and Tom Hespos

4m35 - I'm off to Australia on April 30 - May 2 courtesy of TCO. If you'd like to meet or have me speak to your company or clients, drop me an e-mail.

5m45 -I also have 2 CEO-roundtables coming up which will be simulcast as episodes of ATS courtesy of United Online (much like ATS #55). This is another innovative way of sponsoring podcasts...

7m30 - Fatblogging

10m05 - Audio comments from Steve Sacheko, Scott Monty, Tim Brunell and Marty Nish. I talk about Twitter, being late to the party, what obligations does an audience have towards its presenter/producer and also an invitation/challenge to my listeners: spread the word - get at least one person to subscribe to ATS via iTunes. Plus a bonus rant on Linden Labs.

29m40 - I welcome one of BRTC's organizers, Financial Aid Podcast's Christopher Penn

1h04 - Winners & Losers: Winners are everyone who participated in BRTC, esp. Mark Nemcoff  and Chris Penn. Loser is Viacom and all the other media companies that wannabee-YouTube-killers. When will they ever learn...

Christopher Penn and BRTC links/credits:

BRTC documentation: http://www.financialaidpodcast.com/2007/03/22/bum-rush-mid-day-stats-update/, http://www.financialaidpodcast.com/2007/03/22/bum-rush-the-charts-update-930-pm-et/, http://www.financialaidpodcast.com/2007/03/23/bum-rush-the-charts-statistics-update-9-am-et/

ATS #72 - The New Marketing Podcast in Mexico Ole

A quick 30-minute podcast from the Aeromexico Business Class lounge in Mexico City. Audio comments to +1 206 203-3255.

Direct download here

0m - Greetings from Mexico City where I was speaking at the launch of CNNExpansion (www.cnnexpansion.com). On Tuesday I spoke at United Online's National Sales Conference. Watch this space as United Online and Across the Sound are going to do some cool things together.

4m30 - Audio comments from Bryan Person and Deborah Eastman on "premium" podcasting

9m45 - The best of FIR, MTG and ATS plus the rest of the crayonista in the form of Crayoncast. Subscribe via iTunes or via www.crayonville.com/blog

24m10 - Quick update on the book. Survey is closed. Cover is done. Wiki closes in a week. Please go and edit and refine the chapter at www.jointheconversationwiki.com

25m35 - Winners & Losers - My loser is Windows Vista for a superficial and traditional launch full of informing but not demonstrating. My winner is Microsoft for their announcement to move the majority of their dollars to the digital realm by 2010

ATS #71 - The Return of The New Marketing Podcast

This is an interim podcast to give you an update on what's been going on and why I've been so irregular (there is medication for that) Audio comments to +1 206 203-3255.

Direct download here

om - I've been so busy which is why I haven't been podcasting. I guess that's ok because this is RSSville.

3m50 - An update on "Join the Conversation". Please stop what you're doing and go and take the survey on Conversational Marketing - http://www.twisurveys.com/SNCR2007/. The survey closes any day now! There is time though to contribute to the communal wiki chapter. Find out more at http://www.jointheconversationwiki.com

6m - A plug for crayon's podcast, crayoncast. Find out more at http://www.crayonville.com/blog or subscribe directly on iTunes

8m - My upcoming travel schedule. If you're in any of these cities or countries, drop me an e-mail and let's see if we can meet up

10m55 - Playing out with The Shakes - I want a better life 

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  • Each week marketing guru Joseph Jaffe discusses the world of new marketing, media and PR on the Across the Sound podcast. Please subscribe using the podcatcher of your choice.

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About Across the Sound

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  • Joseph Jaffe
    Joseph Jaffe is President and Founder of Connecticut-based jaffe, L.L.C. – a "New Marketing" consulting practice. He is author of the new book, Life After the 30 Second Spot. Joe also writes the Jaffe Juice weblog.

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