ATS #40 - The New Marketing Podcast with co-hosts Divo Dapto, Mitch Till and Jangles Junot
Show summary: Across the Sound wins MarketingSherpa's Best Podcast Readers' Choice Award. An audio experience of the "Marketing to Avatars" Panel in Second Life. Audio comments to +1 206 203-3255. Thanks to [x+1] for your sponsorship of Across the Sound.
Download ats_40_the_new_marketing_podcast_with_cohosts_divo_dapto_mitch_till_and_jangles_junot.mp3
1m15 - Across the Sound wins MarketingSherpa's Readers' Choice Award for "Best Marketing Podcast"
3m10 - A preview of a discussion iteam on ATS #41: Peter Davis slights Podcasting; Robert Scoble and Eric Rice (amongst others) weigh in...
4m40 - I do a Ving Rhames and share this award with my fellow CAPOW podcasting cohorts
12m25 - A moment frozen in time: Mitch Till and Divo Dapto chat from within Second Life at the Marketing to Avatars panel discussion.
17m55 – Adding richness to SL through Skype. Audio is a key contextual ingredient
20m55 – Mitch Till describes the environment/scenery
22m35 – Key panelists are introduced including American Apparel’s Marketing Manager and Paul Hemp, Editor at HBR and author of “Marketing to Avatars”
25m25 – SL intersects with first life’s Jaffe Juice and Across the Sound
27m10 – Divo gets naked?
30m25 – Which marketers, agencies, industry participants will benefit from today? Are we ahead of the curve or behind the eight-ball?
36m20 – The differences between a panel in first versus second life
39m10 – American Apparel and Paul Hemp speak!
41m – Divo Dapto is called on to ask a question.
50m05 – A keeper quote: “Don’t sell me, play with me”
51m55 – U2 to perform in Second Life
57m30 – Jangles Junot recognizes Across the Sound…and it’s actually Neville Hobson from “For Immediate Release.” We invite Jangles into a 3-way Skype conversation
Mentions: MarketingSherpa, Ving Rhames, Second Life, American Apparel, Harvard Business Review, Podcast.com
Joseph Jaffe is President and Founder of Connecticut-based 
NERD! :)
Posted by: Paul McEnany | June 29, 2006 at 11:09 AM
Joseph, congrats with your nr 1 position on MarketingSherpa. However, I do have some criticism on your podcast that I want to share with you. I blogged on it here, under the title 'podcasting etiquette': http://www.corneelisonline.be/internet/across-the-sound-podcasting-etiquette/
Tom
Posted by: Tom Himpe | June 29, 2006 at 06:34 PM
Ok so you intrigued me so much that I just had to try Second Life. At orientation I fell off the cliff!!! and couldn't find my way back....then somehow found the shelter and fell off the balcony and now I am lost!!! Is there anyone out who can help a blogger and podcaster who is bruised and battered and that is just the ego!
I can really see how this could take off....incredible if I could ever find people! HELP
Posted by: Anna Farmery | June 30, 2006 at 04:42 PM
Did you try flying?
Posted by: Joseph Jaffe | June 30, 2006 at 04:51 PM
Yes...but is there a way of finding a bar etc? By the way I am laughing my head off at how useless I am! More practice me thinks! Love your podcast by the way...inspirational even if you do inspire me to fly and fall off a cliff!
Posted by: Anna Farmery | June 30, 2006 at 05:17 PM
Sometimes the easiest thing is to teleport if you get stuck...when you find someplace you like, add it as a landmark. You also can teleport "home" (it's under your menu bar options)
Posted by: Joseph Jaffe | June 30, 2006 at 05:27 PM
It was great to hear this call again Mr. Dapto. It makes me continually realize how much of an amazing space this is becoming.
I think Anna speaks for all of us. It takes time to get used to Second Life - just life Real Life.
I keep falling off the cliff as well - but in Real Life ;)
I'd be happy to show you around.
Mitch Till (aka Mitch Joel aka Kelly)
Posted by: Mitch Joel | June 30, 2006 at 10:30 PM
Oh just like real life....looking for a knight in shining armour! Let me know when you are in....I will be wathcing the football tonight - Come on you England! - but would love some help.
Posted by: Anna Farmery | July 01, 2006 at 04:12 AM
What's your name in SL?
Posted by: Joseph Jaffe | July 01, 2006 at 04:14 AM