Across the Sound: ATS #39 - The New Marketing Podcast with [x+1]'s CEO, Toby Gabriner

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Shownotes:

2m45 - Cast your vote for Across the Sound as MarketingSherpa's Best Marketing/Advertising/PR Podcast (I'll wait!)

Podsafe Music courtesy of Permanent4 - By Candlelight

5m55 - Jaffe Juice Joggers Unite - we have 3 designs for you to vote on. You can vote here

8m55 - Part 1 of my amazing week in Second Life experience with Gilbert Frederick, Koz Farina and Mitch Till

12m35- Vignette number 3 from Tac Anderson: A report back from WOMMA's Wombat 2 plus feedback on last week's Loser, Budweiser.

20m55 - Audio Comment from Paul Mcenany from Hee-Haw Marketing about trust and real SPAM in advertising/marketing. Link to one of my first articles on Permission and Forgiveness

25m35 - First official ClientCast contribution from Michael Seaton, "The client side". It's a rant about "giving good phone."

Reminder: Don't forget about CaseCamp in Montreal on July 4th

33m29 - Welcome CEO of [x+1], Toby Gabriner

34m49 – The transition to the light/dark side

36m29 – Coining the “Traditional Interactive Agencies”

38m59 – The ever complicating world of interactive marketing – data overload; need for simplicity and insight from analytics

43m15 – Audio comment from [x+1]’s Barry Engel, responding to Chris Worden

45m44 – We talk about the power of talent – the money’s there, the bodies aren’t

48m29 – Verizon Wireless’ CMO, John Stratton’s quote about optimizing and reallocating budgets, and how this is so much more complex in the digital space. Interactive: the New Crack Pipe for Marketers!

51m14 – A tale of two headlines: Cannes versus Canntes; Interactive isn’t replacing TV in terms of video streams; The worlds of TV and Web converge

57m14 – The sponsorship of [x+1]; Toby talks about why [x+1] sponsored ATS and if he’d do it again; also who DID put the x in [x+1]? [x+1] is a conversational brand (YEAH!); A hint of a rant of the week about math and storytelling

1h06 – The Thousand Dollar question: will [x+1] renew their sponsorship of ATS?

1h09 – Winners & Losers: Toby picks Ghana as his winner and the US Soccer Team as the loser; Joseph picks GM (surprise, surprise) as his winner and the New York Times as his loser, talking about the recent debacle with Thomas Friedman’s article about GM and NYTimes failure to allow GM to respond (GM fyi blog post here and a follow-up post here)

Mentions: [x+1], Podcast.com, Second Life, Permanent4, Flickr, MarketingSherpa, InnerTree, Podsafe Music, Budweiser, Robert Scoble, Shel Israel, Jackie Huba, DuPont, Sprint Ambassador, YouTube, ClickZ, Seth Godin, Amazon.com, Zig Zigler, Mark Silva, Carat Fusion, American Copywriter, Doug Weaver, John Stratton, Verizon Wireless, GM, New York Times, World Cup