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» Theme o the week for ATS: Transparency from Jaffe Juice
With thanks to Gari Cruze, a copywriter from Jacksonville, FL, who suggested this terrific theme for next week's show: transparency ...and how customers are demanding transparency from brands, corporations and even politicians. Should be a really aweso... [Read More]
» Blogs, Comment Policies and Transparency from The PR Blog
Blogs are an important new tool in public relations. There is no doubt about the importance that blogs have in consumer marketing, public outreach and interaction.
But, with blogs come two separate responsibilities: a comment policy and transparency. [Read More]
» Podcasting, Transparency, Sarcasm... from hyku | blog - Josh Hallett
One of the much talked about aspects of podcasting is that it allows you to hear inflection in the voice of the podcaster. How true. Over at the Across the Sound podcast there has been a bit of a 'discussion'... [Read More]
» PersonalDNA ... SF/SV PR MeetUp ... Blogging Right from POP! PR Jots
You know, doing the PR blogger tour - or, well, just meeting other PR bloggers at a few past PR events - people ask me "why are you so hell bent on issues" or "what does it matter" when speaking about PR blogging, and the purity and honesty I demand ... [Read More]
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It's generally considered one of the best albums in pop music history. For all that renown, Astral Weeks is anything but an archetypal rock & roll album: in... [Read More]
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Each week marketing guru Joseph Jaffe discusses the world of new marketing, media and PR on the Across the Sound podcast. Please subscribe using the podcatcher of your choice.
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Joseph Jaffe is President and Founder of Connecticut-based jaffe, L.L.C. – a "New Marketing" consulting practice. He is author of the new book, Life After the 30 Second Spot. Joe also writes the Jaffe Juice weblog.Leave audio feedback for us by dialing 1-206-203-3255 (US number).
Email us at acrossthesound@gmail.com.
Picked this up today to add to the discussion: http://www.imediaconnection.com/content/6729.asp
Posted by: jJ | 09/13/2005 at 03:22 PM
What about transparency in blogs? It's been a favorite topic of mine for the past year, and it should be interesting to hear opinions - and not more spin or lack of answers - on the subject.
Hope you're up for it.
Posted by: Jeremy Pepper | 09/13/2005 at 06:43 PM
Sure am...but why don't you submit a POV to accrossthesound@gmail.com and we'll address your thoughts in the porcast?
Posted by: jJ | 09/13/2005 at 06:47 PM
The use of the word 'transparency' is something that has always bothered me. I while ago I wrote up my thoughts:
http://hyku.com/blog/archives/000467.html
Posted by: Josh Hallett | 09/13/2005 at 08:08 PM
This just in...question will be: too little, too late or just in time?
WASHINGTON (Reuters) - President George W. Bush took responsibility on Tuesday for any failures in the federal response to Hurricane Katrina and acknowledged the storm exposed serious deficiencies at all levels of government four years after the September 11 attacks.
"To the extent that the federal government didn't fully do its job right, I take responsibility," Bush told a White House news conference at which he openly questioned U.S. preparedness for another storm or a "severe attack."
Bush's rare admission of "serious problems in our response capability" came as the White House stepped up efforts to repair his public standing. Bush will address the nation at 9 p.m. EDT (0100 GMT) on Thursday from hard-hit Louisiana, his fourth visit to the disaster zone since Katrina struck.
Posted by: jJ | 09/13/2005 at 10:43 PM
I'm sure you are up for it, Jaffe. Is your co-host?
Posted by: Jeremy Pepper | 09/14/2005 at 08:55 PM
Jeremy, fire away. - steve
Posted by: Steve Rubel | 09/14/2005 at 11:15 PM
Okay - start here: http://www.micropersuasion.com/2005/09/walmart_blogs_o.html
Why did you feel no need to note that Vespa is your client on that post?
And, issues we have gone over before, but you have never addressed: when you post articles that you are quoted in, doesn't transparency call for noting that you ARE quoted in such articles?
And, who - if anyone - aids you in the writing of your blog? Do people from CK help you write it, which includes the writing and researching for posts?
And, is the blog yours, or is it CK's? It is registered to your name, but the CK address. If you leave, where does it go - eg, who is paying to host it right now?
If transparency equals openness - all of these are fair questions.
Posted by: Jeremy Pepper | 09/15/2005 at 03:15 AM
Jeremy, this show isn't about me or CK. It's on marketing. We'll touch on these q's in the broader context of transparency. If you want to interview me directly on these questions, I would be happy to be on your podcast.
Posted by: Steve Rubel | 09/15/2005 at 06:47 AM
Well, Steve, I did "fire away" but you just dismissed them as not appropriate for this podcast.
Transparency is transparency, and, well, you have often side-stepped these questions. Questions of transparency can be hard, because it can lead to questioning one's motives. But, that's the issue with blogs and podcasts and vlogs - almost all have an agenda. It's not hard to be transparent, and we need to set the bar for our clients, before we can lecture them (or others) on transparency.
The fact is that no matter where you blog or podcast, you are representing yourself and CK because you have already so tied yourself to Micropersuasion as Steve Rubel and as part of CK that it is one and the same. The personal branding has taken over.
As for interviewing you or doing a podcast, the sked is pretty heavy right now, but I'll touch base later on.
Posted by: Jeremy Pepper | 09/15/2005 at 09:27 AM
"It's on marketing."
Your tagline: "Steve Rubel explores how new technologies are transforming marketing, media and public relations."
So, are you changing the tagline again? Don't you do marketing?
"Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR"
Guru, n.:
1. A teacher and guide in spiritual and philosophical matters.
2. A trusted counselor and adviser; a mentor.
So, if we can't pose questions to the "gurus" how can you be a trusted counselor? You can't self define yourselves and then dodge questions. If this is what we can expect from our "gurus" - what is the value of this podcast?
Sorry. That was a lame dodge, Steve. You wrote, "Jeremy, fire away. - steve" Then, when the tough questions that you requested come back in, you dodge
Time for another tagline change? A guru? To be a "trusted advisor" don't you have to keep your word?
Posted by: Robert French | 09/15/2005 at 09:41 AM
Jeremy, here's your answers...
Why did you feel no need to note that Vespa is your client on that post?
A: If you look at my about page there's a very clear disclaimer that lists who I am working with. It doesn't need to be identified in every post. Some of my readers have emailed me that it's overkill.
And, issues we have gone over before, but you have never addressed: when you post articles that you are quoted in, doesn't transparency call for noting that you ARE quoted in such articles?
A: I have answered this already on my blog, but I will be happy to take it up again here. I link to articles that are resources for people. If I happen to be quoted in them, it will be apparent to anyone reading them. That meets my bar.
And, who - if anyone - aids you in the writing of your blog? Do people from CK help you write it, which includes the writing and researching for posts?
A: No one. I completely manage the blog on my own.
And, is the blog yours, or is it CK's? It is registered to your name, but the CK address. If you leave, where does it go - eg, who is paying to host it right now?
A: The blog was and is a personal blog. I foot the bill. However, it shares the brand name with a CK practice. I listed my business address because that's where I want to be contacted on domain related issues. I don't plan on leaving CK so we will cross that bridge when we come to it.
If transparency equals openness - all of these are fair questions.
Posted by: Steve Rubel | 09/15/2005 at 02:32 PM
How hard is it to create a tag that says "CooperKatz Client" for your posts, so when you don't note that it's a client, it can be tagged as one? Realistically, the percentage of people that look to a blog's about page is likely very small. If blogs are going to be found with tags and categories, I would think that you would want to add as many as possible.
It is about transparency - and counseling clients on transparency. When the fear of bloggers is that marketing and PR are going to take over, shouldn't our industry strive to over-compensate with transparency?
The articles that are resources tend to be articles you were interviewed for, not other articles that may be out there. Hmm, see a pattern on that one? You have the shameless self promotion tag, use it more often.
Posted by: Jeremy Pepper | 09/15/2005 at 07:48 PM
Well, thank you for proving my point.
http://www.micropersuasion.com/2005/09/links_for_20050_15.html
InterAdvocacy: NY MegaTech Day Event
A daylong seminar on blogging and new technologies for online PR.
(tags: blogs pr events)
I wish I could have known you were one, too, by reading your blog - and not having to follow the link. I have interviewed two of the other people speaking, and what they have done to push PR forward is amazing. The group as a whole is worth seeing, but you linked to a blog that mentioned just you and another person.
Yet you didn't tag that as "shameless self promotion" or anything else.
Steve, you rely too much on the idea that people follow all your links and are willing to do the research about what you could/should be telling them up front.
Be consistent, be transparent.
Posted by: Jeremy Pepper | 09/17/2005 at 08:36 PM
I think transparency in politicians, brands, corporations, and even in individual people all have virtually the same rewards and consequences associated with being transparent. If they are too transparent¬¬¬, all flaws, no matter how minor or major, are in view for everyone to see. There are always going too be problems in everyone the mentioned scenarios above. If you are too transparent then weaknesses are be unnecessarily noted and because of a few minor flaws a name can, and will be trashed in most cases by competitors and enemies. If you are not transparent enough, then many start to question this secrecy that exists and you will be under the microscope, magnifying anything that doesn’t happen the way it should. So it would be good to be somewhere in the middle. Maybe a frosted glass, instead of being totally transparent or totally closed off. In the end, I think it’s just a judgment call as to how to find this medium.
Posted by: Chris Wilson | 09/23/2005 at 04:49 AM