Across the Sound

Jaffe Juice #108 - Podcasting Block or Verbal D?

My gratitude and thanks to USPS and Deliver Magazine for their continued partnership and support of Jaffe Juice. Audio comments to +1 206 203-3255. In this episode, ZuckerberGate, self-policing marketing, politicians, character blogs, Mark Kingdon and much much more.

Direct download here

iTunes subscription here

0m - hello after too long away. My whirlwind/wide tour continues, which explains my anemic blogging and podcasting presence

6m25 - Feedback from Tim Brunelle and my trip to Minneapolis, including "Foster the Accidental", Friendship 2.0 the difference between professional, personal and private.

15m55 - Audio comment from an avatar, Jeff Radek, on 10 listener meme AND the relevance, rules and resonance of branding a "character" or persona.

also on iTunes

powered by pcast.eu

      

Use this button on your site. Code can be found here. Thanks David H
 

Link to UK Word-of-mouth and criminal charges for falsely representing brands as consumers

27m45 - Upgrading the conversation to really focus on podcasting.

30m30 - Nearing the end of conversation starters and the podcasting partnership with USPS and Deliver Magazine.

45m15 - Hello again from Dallas and an overview of some audio comments to come in future episodes

47m25 - Kirk Skodis weighs in on SXSW's ZuckerbergGate

1h01 - Winners & Losers: My winner is Linden Labs for hiring Organic's CEO, Mark Kingdon, as their CEO; My loser are political candidates that continue to deploy TV-heavy campaigns instead of a conversationally focused committment.

Jaffe Juice #107 - Do you face inward or outward from the fish bowl, Starbucks and SXSW

This is an episode which focuses mainly on the conclusion to Sarah Robbins' meme challenge about breaking out of the fish bowl. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group

Direct download here
iTunes subscription here

Links of note (please remind me if I promised additional links and didn't supply them but my memory escapes me):
- Sarah Lacy/Mark Zuckerberg Interview at SXSW
- Starbucks closure coverage
- Sarah Robbins' original post

Jaffe Juice #106 - Fish bowls, echo chambers, bubbles, challenges and conversation starters

Conversation starter #9, Cliff Ravenscraft, the Sarah Robbins/Intelligirl Challenge, Auction Wally and much much more. Audio comments to +1 206 203-3255. Join the Facebook Group. My thanks to Deliver Magazine and USPS for their wonderful partnership.

Direct download here
iTunes subscription here

Rock on baby! This episode inspired me.

I've issued these experiments/challenges:

1. If you've listened to 10+ episodes of Jaffe Juice (formally Across the Sound), I want you to refer 10+ people to the show. Do it through episodes #100 and #105
2. I want your thoughts/feedback on the USPS/Deliver Magazine partnership with Jaffe Juice
3. I want you to respond to Sarah's challenge about strategies to help us burst out of the bubble and reach the people that need reaching
   

7m30 - My single listener from Guatemala City, Andrew, drops in and inspires me to challenge all of you

15m50 - Conversation starter #9 on smart marketing

28m43 - Auction Wally reflects on Episode #105

36m33 - My conversation with Cliff Ravenscraft at Podcamp NashVegas

52m11 - Sarah Robins/Intelligirl's challenge

Jaffe Juice #105 - "CEO" Roundtable Discussion on Social Media

Recorded in the Palm Room at the Four Seasons in Beverly Hills on February 28th, a lively roundtable conversation on social media brought to you by United Online and Classmates.com. Audio comments to +1 206 203-3255

Direct download here
iTunes subscription here

Jaffe Juice #104 - Advertising during recessionary times, My ooVoo Day with..., Facebook, Miller Highjack Life and much more

This episode brought to you by USPS and Deliver Magazine. Check out www.delivermagazine.com. Audio comments to +1 206 203-3255 and don't forget to join my Facebook Group. In this episode, Advertising during recessionary times, My ooVoo Day with..., Miller Highjack Life, Facebook and much much more.

Direct download here
iTunes subscription here

Links and shownotes to follow (maybe):
- Miller High Life video
- Advertising during recessionary times link 1 and link 2
- Keith Burtis' Social Media Miracle

Jaffe Juice #103 - Monday Morning Ad Quarterback

Super bowl reflections "as a consumer", followed by a series of "live" call-ins from a bunch of listeners, including Eric Cedo, Jay Berkowitz, Ask a Copywriter, Zena Weist, Roman Vinoly and Jim Nail. Audio comments to +1 206 203-3255.

Direct download here
iTunes subscription here

Enjoy!

Jaffe Juice #102 - The New Marketing Podcast that's Absolutely Scrabulous!

As always, my thanks to Deliver Magazine and USPS for their support and partnership. Audio comments to +1 206 203-3255. In this episode, Scrabulous, UNM2PNM, Quality v Quantity, Conversation Starters, Charity and the Stupid Bowl. Don't forget to join the Jaffe Juice Facebook Group.

Direct download here
iTunes subscription here

0m - Scrabulous Intro

8m - Updates on UNM2PNM - 115 requests in; 35 to go; request your review copy here

12m45 - An inaudible audio comment from a Brit. Please identify yourself :)

14m55 - A real conversation starter from Adam Broitman: 10 quality relationships or 5 million impressions? You decide

23m32 - Audio comment from long time listener, Richard Gatarski

27m - Deliver Magazine's 7th Conversation Starter on Product Innovation, R&D and Marketing's role

40m50 - Closing the book on the Month-long Celebration on Experimentation and the chosen charity

47m30 - Thoughts ahead of this year's Stupid Bowl. Have advertisers done a poor job of engaging the blogosphere?

55m30 - Playing out with David Usher's "And so we run"

Jaffe Juice #101 - The next 100 episodes start here

Thank you to Deliver Magazine and USPS for making episode #100 possible and for their partnership. Audio comments to +1 206 203-3255. Join the Facebook Group and Conversation.

Direct download here
iTunes subscription here

0m - Props to Matthew Ebel for his creative direction and production of Episode 100. Get yours today!

7m25 - Audio comment from Internetologist, Len Hause in Austin

16m45 - Revisiting UNM2PNM. Request your review copy here

20m - More on Join the Conversation - why don't you become a co-author of the blog?

21m40 - Musical Dave Delaney from Podcamp Nashville

24m30 - My first social ad and a bit of commentary on About-Facebook

34m15 - Some audio feedback on Conversation Starter #4 from Simon Young (my interview on the future of radio with Mark Ramsey here), Dave Guerra and Peter Stephenson.

45m30 - Conversation Starter #5 on Virtual Worlds

54m30 - Winners & Losers: Actually just losers this week with the trio of Target, Hasbro/Mattel and Ford

A Milestone: Episode 100 of Jaffe Juice - The New Marketing Podcast

Ta-da. It's here. The 100th episode. It's a special one (you'll have to listen for more). Much thanks to the brilliant people at USPS and Deliver Magazine for making this possible and the one and only Matthew Ebel for his help. Audio comments to +1 206 203-3255. Join the Facebook Group. Rock on.

Direct download here

iTunes subscription here

If you've never listened to a podcast before (and certainly if you've never listened to mine), give this a whirl and subscribe.

I truly believe that podcasting remains THE most underutilized new marketing approach (and one with the most potential). in the box of crayons. Mine focuses on marketing, but you name the passion and there's probably a podcast with your name on it out there.

Whether you're commuting to work, jogging on the road or exercising at the gym, think about the failings of radio and where podcasting can not only pick up the slack, but propel audio citizen journalism to the next level.

Enjoy!

Jaffe Juice #99 - Back from South Africa in time for the (Happy) New Year

Happy New Year everyone. Audio comments to +1 206 203-3255. Join the Facebook Group and participate in UNM2PNM. This episode brought to you in association with Deliver Magazine and the USPS. In this episode, recapping South Africa, Conversation Starters, closing the book on 2007 and Winners & Losers.

Direct download here
iTunes subscription here

1m - Closing the book on the first 100 episodes. What were your highlights of the first 99 episodes?

9m30 - What makes Jaffe Juice great is the community and people like Len Edgerly's comment about the Deliver partnership, Cat Moriarty's response and in this episode, Len's reaction.

14m - Conversation is a game and games are fun. Brands should be fun too.

16m - Another brand responds....this time one of crayon's clients, ooVoo.

23m30 - Another closure on 2007 - this time, winner of the Experimentation Case Study Challenge, Adam Broitman, who won one year's offset carbon emissions from Real Pie Media's Kirk Skodis.

30m - The 4th installment of Conversation Starters, brought to you by Deliver Magazine

40m40 - Participate in UNM2PNM

43m45 - Reflections from South Africa, including Internet connectivity woes and the changing face of the Internet landscape from 1.0 (portals) to 2.0 (Facebook, YouTube etc)

48m25 - A South African flavored Winners & Losers (with a Rant of the Week built-in for good measure). My Winners are Fabiani, LuLu, Balducci Cafe and Visa. My Loser is South African Airways.