Across the Sound

Jaffe Juice #128 - Panasonic's Living in High Definition Community

  Panasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255

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If you want to find out more and join the community, visit www.livinginhd.com

Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program.

My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano, Panasonic LiHD Family John & Eileen Calandro (Happy Birthday, Eileen!), LiHD Family and host of the LiHD podcast, Laura Pollak, LiHD community leader and crayonista, Kate Dickman and LiHD Answerman, Greg Harper for joining us today.

Jaffe Juice #127 - Hanging out with ma buddy Mitch talkin about stuff

A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to JJTV. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice

Direct download here

Subscribe on iTunes here (come on, it's only once a month nowadays)

PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me)

Jaffe Juice #126 - Chatting with Bob Garfield about the end of the media world

Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice.

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Jaffe Juice #125 - Capitalizing on Consumer Conversations

This episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice.

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Capitalising on Consumer Conversations Online questions - Marketing magazine Digital March issue ‘09

1. Why should marketers get involved in consumers’ conversations online? Aren’t there enough possibilities offline?
2. Why have consumer conversations gone online?
3. What are the advantages of conversing with consumers online? Disadvantages?
4. Should consumer conversations be private, remaining entirely C2C?
5. Where are consumer conversations occurring online?
6. How can marketers find out where their audience is online?
7. What is social media and how is it different from traditional media?
8. Should social media be a part of and integrated into every digital strategy?
9. Is targeting social media for everyone?
10. Is social media only for generations X & Y? (Do you have any examples of engaging with an older audience successfully?)
11. How important is a pre-existing community when making the move into social media?
12. What can marketers do if there aren’t any conversations happening online applicable to their offering?
13. Should marketers ‘create’ their own community or strive to join pre-existing communities?
14. How do marketers target a community? How do marketers go about joining the conversation?
15. What is a community manager; what role do they serve in social media?
16. What tools would you recommend to marketers looking to get into this space?
17. Once marketers have cemented themselves in an online community, how can they look at the ROI? What measures are there out there to quantify the time and resources spent in maintaining online conversations?
18. Should marketers go in with a view of ‘capitalising’ on consumer conversations and/or ‘monetising’ social media?
19. What role does social media play in customer service?
20. Some people have said that social media is just an extension of PR, please discuss…
21. What do you think the future holds for online conversations and social media?

Jaffe Juice #121 - An unprecedented conversation about the future of podcasting with Jaffe, Curry, Holtz, Joel, Ravenscraft, Fogarty, Fallis, Hopkins and more

What a way to end the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar Girl), Terry Fallis, Lee Hopkins as well as Jay Berkowitz, Dave Guerra, Jay Moonah and much much more. Booyah!

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Jaffe Juice #120 - Part 2 of 2009 Social Media Predictions Recorded LIVE via Talkshoe

On my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255

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Links:

Fedex post link

Mitch Joel's podcast

Jaffe Juice #119 - Recorded LIVE via Talkshoe - Social Media Predictions Part I

This episode was recorded live at 1pm EST on Friday, 12/19 via Talkshoe. In it, I focused on the compendium of social media predictions for 2009, which Peter Kim helped champion/round up. Didn't make it all the way through, so will complete next week. The episode seemed to work like a charm and I hope you'll join me for the next one (planned for 12/24 - my birthday) - check Twitter or my page on Talkshoe for more information. Audio comments to +1 206 203-3255.

Download and/or listen here

Subscribe via iTunes here

Thanks again to all who joined including @chimoose, @platshaw, @gregverdino, @jquig99, @GeoffLiving, @msirkin, @pleeds and more..

Update: Confirming 12/24 at 1pm EST  for part 2 of Social Media Predictions

Jaffe Juice LIVE - Today!!!

In all my stupor, I realize that the only "audience" I have told about today's Live recording of Jaffe Juice is the actual Jaffe Juice audience. D'oh! So here goes...

Thanks to Connie Crosby's presentation on all things audio/video on Slideshare, I discovered TalkShoe. In a nutshell, Talkshoe will let me record Jaffe Juice LIVE. In other words:

• you can listen to the show on the Web as it plays out
• you can chat with each other, as well as myself as the show records i.e. ask questions; comment etc
• you can call in to the show and participate LIVE (if you're using the same telephone number you register with, the interface neatly turns off streaming to avoid echo)

So.........let's experiment shall we? On Friday 12/19 at 1pm EST, Jaffe Juice goes LIVE.

In this show, I'll be discussing:

• The K-mart/Sears/Izea program
• Social Media Predictions
• P&G's Ted McConnell on advertising on Facebook
• CES

If you want to call-in to the show, the number is: +1 724 444-7444 ID: 25133 

Here's the web link to the show, which should take you right in and where you can listen in and comment.

Without a producer, I'd imagine it's going to be a little chaotic, but I'm sure we'll have fun together.

See you on Friday!!!

Jaffe Juice #118 - Answering the Ultimate Question with Authors Richard Owen and Doctor Laura Brooks

In this episode of Jaffe Juice, I sit down with authors of "Answering the Ultimate Question," Satmetrix's Richard Owen and Doctor Laura Brooks. The book focuses on the very intriguing Net Promoter Score and the implications for the conversational marketing space are quite profound. I also take questions via Twitter. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice. Join the "Jaffe Juice" Facebook group or just become my fake friend.

Direct download here
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Don't forget, I'll be speaking at the Net Promoter Conference (FB event here) in San Francisco on January 26-30, 2009. Registrants who use code "JAFFE" will get $200 off their fee and a receive a signed copy of "Join the Conversation"

Thanks to TDefren, M_Hickinbotham and chaospilot for their Twitter questions. Marckow - just missed yours, but next time! Follow these fine folk on Twitter today.

Jaffe Juice #117 - Caracas, Satmetrix and biggest mistakes of social media gurus

In this episode, I spend the bulk of my time in conversation with David Spark, discussing a recent post he wrote which appeared on Mashable. In his post, he discusses biggest mistakes made by "social media gurus". I also cover off briefly on the Net Promoter Conference I'll be keynoting at in January of 2009 and have a promo code for you. Audio comments to +1 206 203-3255.

Direct download here
iTunes subscription here

Follow me on Twitter here or become my fake friend on Facebook.

Net Promoter details here. Use promo code, "Jaffe" For $200 savings and a signed copy of Join the Conversation.

David Spark article here, including the following mistakes:

• Respond to all negative comments
• Participate in flame wars to increase traffic
• Hire a voice talent for $2,000 to read a podcast for you
• Send a specially selected mass mailing to your friends
• Assume that social media doesn’t exist until you arrive
• Post a comment on your own Facebook profile wall
• Don’t engage with people who only want to push their own initiative
• Over-architect a site with features and content without talking to your customers
• Be overly careful about everything you say online
• Don’t come to your own defense when people bad mouth you online
• Accept friend requests from people you barely know
• Stalk women on Facebook

David Spark links

David Spark is a veteran tech journalist and the founder of Spark Media Solutions, a storytelling production company. Read more of Spark at his blog Spark Minute and to read interviews with many industry thought leaders, please subscribe to Spark’s “Be the Voice” blog and podcast.